I snapped this photo on an Amtrak train early yesterday morning. Its a billboard next to the train door advertising a new tv show on VH1.
There is nothing less spontaneous, real time or social than posting a hashtag on a billboard.
Effective social marketing begins when you share something awesome on the stream and then those you have shared it with share it moments later because they loved it or laughed and the content takes on a life of its own.
If your show sucks, and this one looks like it might, there is no and will be no effective social marketing because people will not share it and amplify.
Definitely not trending….